TaylorMade adidas Golf announced today the launch of 6 new models of golf ball for 2008.  The new golf balls are engineered to promote longer distance and better performance for a broad group of player types. For the first time, four ball models will carry the TaylorMade® name and all will feature a new proprietary aerodynamic technology called Low Drag Performance.  LDP promotes improved distance on the most common types of off-center driver hits.

According to Mike Ferris, vice president of TaylorMade's golf ball division, the superior performance of these products is proof that TaylorMade is a golf ball company as well as a golf club company. TMaG Tour Staff professionals raved about the performance of these balls during testing. and the company is confident that recreational golfers will be equally impressed.

Analyzing more than 80,000 swings TMaG confirmed the obvious; there are a significant percentage of off-center hits for players of every handicap level. With Low Drag Performance, they've designed a technology that keeps the ball in the air longer by maintaining lift and reducing resistance against the ball in flight.  Said Dean Snell, senior director of research and development for TaylorMade and Maxfli. "Through our research we were able to create performance benefits for players who have driver spin rates from 1,000 to 3,000 rpm, compared to previously when we fit balls to match 2,500 to 3,000 rpm. So we've created a ball that works for a wider range of players."

TaylorMade® balls are played by more than 120 tour pros around the world including Sergio Garcia, Justin Rose, Retief Goosen, Sean O'Hair, Fred Funk, Darren Clarke, Hale Irwin and Natalie Gulbis*. Now TaylorMade is introducing three new tour category balls: the new Tour Preferred Red, Tour Preferred Black and Burner® TP. Each has been tested by tour professionals and will be played on tour in 2008.